What if your HR team operated like a product team? In this session, we’ll confront a familiar tension: People teams that have grown reactively, stretched thin between transactional operations and the strategic work the business needs. We’ll introduce the concept of a POPs Product Team, encouraging People teams to stop firefighting and start building - with the same rigour, creativity, and user obsession they'd expect from their best product teams. Drawing on real-world application inside a scaling tech company, this session shows how a People team transformed from reactive generalists into a product-driven function built for impact, empathy, and scale. Key takeaways: - Design for your user in a POPs context - Structure enables strategy — not the other way around - What gets measured gets built