HR Lead AI
ED&F
Peter van Hoof is a senior HR leader with extensive international experience across FMCG, retail, and commodities, having built his career within large, complex multinational environments.
He currently operates at ED&F Man Commodities, where he holds multiple leadership roles spanning HR and AI. His remit includes leading HR for global business units across Europe, Africa, Asia, and the Americas, with responsibility for the full employee lifecycle, payroll, talent processes, and organizational capability for teams ranging from 30 to 250+ employees across up to 15 countries. More recently, he has taken on a forward-looking role focused on integrating AI into HR and payroll systems, designing and implementing next-generation HR technology stacks.
Earlier in his career, Peter developed broad HR operational experience at ASICS EMEA and PepsiCo, where he focused on HR process digitization, workforce planning, training frameworks, and operational efficiency improvements at scale.
Across his career, he has consistently operated as a hands-on HR generalist and business partner, leading end-to-end HR functions while driving transformation initiatives in fast-moving, international environments.